Whitehead Realty
Erica Harbin

Selling a home is a major decision, and the right preparation can make a big difference in achieving the results you are seeking. A clear plan of action and an experienced REALTOR® is essential to be successful. As a NAR certified Pricing Strategy Advisor (PSA), I help sellers to sell their home with confidence by taking the guesswork out of deciding upon an asking price. Here are the key steps to consider when you are preparing to sell: 

Check icon Step 1: Goals and Timeline

Think about why you are selling and when you hope to move. Whether you are relocating, upsizing, downsizing, or selling an investment property, your goals and preferred timing help to determine the pricing strategy and marketing of your home. We will talk through your priorities to build a plan that supports your next step. 

Check icon Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. As a Pricing Strategy Advisor (PSA), I will help you with a pricing strategy that is based on current market data, recent comparable sales, and the features of your home. I use data and clear communication to help you understand how price, condition, and timing work together to attract potential buyers and support your goals. Setting a fair price in the beginning will yield the most interest from prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. 

Check icon Step 3: Prepare Home for Showings

Once you price your home, it’s time to start getting it ready to be shown to potential buyers. First impressions matter! Start with simple tasks to prep your home such as decluttering, depersonalizing, deep cleaning, completing minor repairs, and improving curb appeal which can all help your home show its best. I can provide guidance on which updates may be most impactful for your situation and budget so you can focus your time and effort in the right areas.  

Check icon Step 4: Market Home to Sell

Once your home is ready, I will create a marketing plan to attract potential buyers to tour. This may include online listing exposure, photos, virtual tour, social media, signage, open houses, and outreach to other agents. My goal is to present your home clearly and accurately so that interested buyers have the information they need to schedule a showing and consider an offer.  

Check icon Step 5: Review Offers and Negotiate Terms

Receiving an offer is exciting! When offers come in, I will review the terms with you, including price, financing type, pre-qualification or pre-approval, requested closing date, and any contingencies or concessions. Together, we will talk through your options so you can decide whether to accept, counter, or decline. I communicate and negotiate on your behalf, keeping you informed at each step.  

Check icon Step 6: From Contract to Closing

After you accept an offer, there are several important milestones, including inspections as repairs may be required, survey, appraisal, title work, and buyer financing approval. With my experience as a REALTOR® and background in project management, I help coordinate the details, communicate updates, and keep you informed so you know what to expect through closing. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go.  

Thinking About Selling Your Home?

If you are considering selling in a home in North Alabama I can provide you a FREE home valuation and would like to talk about your options. I’m happy to answer questions, share insight, and help you begin the process with confidence. 

Contact me  get started. Together, we can build a clear plan for your next move. 

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What my clients are saying  

I couldn't be happier with my experience working with Erica! As a first-time homebuyer, I was a bit nervous about the process, but Erica made it incredibly smooth and easy to understand. Her local market knowledge was invaluable, and her professionalism throughout the search for my new home was exceptional.

 

~ Mary Smith

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